Bronson McClelland is an athlete who is passionate about learning about and implementing effective sports motivation strategies.
Improving performance both on and off the field is crucially important to Bronson McClelland. Always striving for success, McClelland isn’t afraid to admit that there are sometimes areas where he needs to improve. The reality is, this is true for all athletes and all people in general. By embracing that notion, the athlete is able to more effectively focus on how to truly benefit his performance, development and growth out on the field. In his stride to succeed through performance improvement, McClelland has discovered numerous sports motivation concepts. One particular strategy that he is both moved and guided by is the Human Motivation Theory.
Human Motivation Theory
The Human Motivation Theory is a concept developed by author David McClelland and shared in his book “The Achieving Society” from 1961. An offshoot of an already existing theory, McClelland’s take develops on Abraham Maslow’s theory of needs, which was presented in the early 1940s. This theory relies on the importance of an individual’s psychological needs, including an inherent desire for safety, belonging, self-esteem and self-actualization. In his presentation of the Human Motivation Theory, David McClelland expands on this concept with a new focus. The Theory posits that each and every person is primarily motivated by the following: achievement, affiliation or power. Bronson McClelland has reshaped this concept as a motivational theory for football performance. Striving to achieve the greatest heights possible, McClelland keeps the idea in the back of his mind with each play he makes and practice he attends. His desire to achieve is paramount — always!